Events & festivals

North Dakota Renaissance Festival

An annual festival with a devoted following and an information problem.

North Dakota Renaissance Festival site in build with Storyteller Studios
Client
North Dakota Renaissance Festival
Scope
Web design, event information architecture.
Platform
Squarespace
Visit the live site

The problem

A festival lives or dies on logistics people can find: dates, gates, tickets, parking, what to bring, what's on when.

Every one of those questions was arriving by message instead of being answered on the site.

What we did

We're rebuilding the site around the visitor's timeline — deciding, planning, arriving, attending — so the answer to each question sits where it's actually asked.

The design keeps the character of the event without letting atmosphere get in the way of a family trying to work out when to leave the house.

The result

In build. The goal is a site that carries the festival's personality and still answers the practical questions before anyone has to ask them.

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