Taking on Giants: Why Small Creatives Win in Small-Town Markets
Kacie Froelich Kacie Froelich

Taking on Giants: Why Small Creatives Win in Small-Town Markets

North Dakota isn’t exactly the first place people imagine when they think of creative powerhouses, tech startups, or boutique studios shaping the future of branding. Here, the landscape is wide, the communities are tight-knit, and the big agencies from major metros often assume they can swoop in, dominate, and disappear.

But here’s the truth no one says out loud:

In a small market, the “giants” don’t always win.
The storytellers do.

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Why the Theodore Roosevelt Library Is Exactly What North Dakota Needs
Kacie Froelich Kacie Froelich

Why the Theodore Roosevelt Library Is Exactly What North Dakota Needs

When something new rises from the plains, the first sound we often hear isn’t applause — it’s skepticism.
And that’s fair. North Dakotans are practical people. We know the value of a dollar, and we’ve seen grand ideas fall flat before.

But the Theodore Roosevelt Presidential Library isn’t just another grand idea. It’s a declaration — that North Dakota deserves to be more than a dot between destinations. It’s proof that legacy, vision, and economic growth can coexist on the same stretch of Badlands soil.

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North Dakota Isn’t Buying It: The Evolution of Happiness
Kacie Froelich Kacie Froelich

North Dakota Isn’t Buying It: The Evolution of Happiness

Happiness used to mean harmony — not hustle. From ancient virtue to modern marketing, we’ve turned joy into a product, a performance, and a pursuit. But the story is changing again.

In this cinematic post, Storyteller Studios explores how the meaning of happiness has evolved — and what that evolution teaches us about authenticity, storytelling, and the kind of brands people in North Dakota actually believe in.

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How to Build a Brand That Feels Like a Film (Not Just a Business)
Kacie Froelich Kacie Froelich

How to Build a Brand That Feels Like a Film (Not Just a Business)

In Fargo, Bismarck, and Minot, small creative studios are popping up faster than coffee shops — proof that even on the prairie, storytelling is becoming the new economy. According to the North Dakota SBDC, businesses that invest in storytelling-led design grow nearly 30% faster — because clarity and emotion are a stronger currency than clicks.

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