Recent work that tells a story

We didn't build Connect's original site. We inherited it.

The clinic came to us with a legacy WordPress build from another local agency, and the first job wasn't design at all — it was making the thing work. Caching was glitching badly enough that staff couldn't trust what they were seeing: edits that didn't appear, pages serving stale content, a site that behaved differently depending on who loaded it and when. That sat on top of a stack of smaller inherited problems that had been accumulating quietly.

Underneath the technical mess was a structural one. Connect serves patients across sexual health and pregnancy care, and it was growing fast — but the site asked visitors to do the work: understand the service range, figure out which part applied to them, and find the next step, at exactly the moment they were least equipped to go looking.

For a clinic whose whole model depends on people feeling safe enough to walk through the door, that friction wasn't a design problem. It was a care problem.

We stabilised before we designed. Caching was the first fix, then the rest of the inherited issues one at a time, until the clinic could make a change and trust that it had actually happened.

With the foundation solid, we restructured the site and its messaging around the patient journey rather than the org chart, so the path from a question to an appointment is short and obvious. The new structure carries the complexity of the services without handing that complexity to the patient.

Alongside the build we took on content operations — a shared Notion hub the clinic team writes into, a survey readiness checklist, and scheduled social with clinic sign-off before anything publishes.

A site the clinic can rely on, and one that guides rather than just informs. Search visibility has followed: organic traffic is up 23% month on month, and the clinic is cited across AI search results — 12 pages referenced across ChatGPT, Gemini and Google's AI Overviews, which is unusual for a rural clinic and increasingly where patients start looking.

Diamond Truck Equipment had the inventory and the reputation. What it didn't have was a digital presence that matched either.

The website filed products the way the catalogue was organised rather than the way buyers search, so people who were ready to buy stalled looking for the thing they'd already decided on. The Facebook page had nine followers.

We mapped the friction across navigation, messaging and product structure, then reorganised the site around how customers actually search and compare — not how the catalogue happened to be filed.

Social became a real channel rather than an afterthought: a consistent posting rhythm, inventory and upfit work shown as it happened, and paid support behind the posts that earned it. We also took on the Google Merchant feed, Google Ads, and the digital billboard placements.

The Facebook page went from 9 followers to 497 in six months. Across the full twelve months we have tracked, that is 523 followers gained against 13 lost, 102,869 content views and 1,975 post interactions. January alone brought 269 new followers and 36,313 content views.

Organic search traffic doubled over the same stretch, from a smaller base.

Nancy Emch's work carries a quiet depth — rooted in family, land and lived experience. Her digital presence needed to honour that depth while letting the work speak clearly and on its own terms.

We designed a refined, minimal platform that balances softness with structure, giving her collections space to breathe while guiding viewers through her story, her process and her body of work.

An experience that feels both intimate and elevated — inviting viewers not just to see the work, but to connect with it.

Smart Computers supports businesses, schools and county offices across western North Dakota from Dickinson, Bismarck and Beulah — networking, cybersecurity, managed IT, hardware, cloud.

The breadth was the problem. Visitors landed on a catalogue of services with no way to work out which door was theirs, and nothing on the page conveyed the depth of experience behind the work.

The brand had the same issue. It had grown alongside the company without ever being set down properly, so the look, the language and the materials didn't quite hold together across three locations.

This one is a full rebrand rather than a website refresh, and it's still underway.

The site is being rebuilt in Webflow around audience instead of service list — businesses, schools and counties each get their own route in. School district pages carry their own request forms, so a superintendent in New Town or Killdeer isn't routed through a general contact page, and the messaging leads with outcomes rather than acronyms.

Alongside it we're resetting the visual identity and the materials that sit around it, so the brand reads the same whether someone meets it on the site, in a quote, or on a wall in one of the three offices.

In progress, and deliberately so. The structure is being built to take new service lines and locations without another rebuild, and the identity work is running in step with it rather than being bolted on afterwards.

The measure that matters: whether a prospect can tell within seconds that this is a partner who has worked with organisations like theirs.

Stark County Fairgrounds is best known for Roughrider Days. But the grounds host weddings, reunions, trade shows and livestock events all year, and the old site made the fair easy to find and everything else nearly invisible.

Rental enquiries depended on people already knowing to ask.

We split the site into the two jobs it actually has: get people to the annual events, and get renters into a booking conversation.

Event pages, a working calendar and a rentals path now sit alongside each other instead of competing, under one line that carries the whole idea — One Spot. Year-Round. Unlimited Fun.

Visitors can find a rodeo schedule or a facility rental in the same two clicks, and the board has a site they can keep current themselves between seasons.

Western Hose builds custom hydraulic hose on site, often within a few hours, for customers whose equipment is down right now.

That urgency is the entire value of the business, and none of it came through online. Specs, fittings and automotive services sat where a stranded operator would never find them.

We led with the thing customers actually need — fast, in-house fabrication — and organised the catalogue behind it: hoses by type and pressure rating, hose ends and quick disconnects, automotive lines, fuel additives.

Their Balflex master distributor status moved up the page where it does credibility work, instead of sitting in a footer.

The site answers the two questions a customer with a dead machine has — can you make this, and how fast — without them having to call to find out.

Mobile Storage Solutions drops a container in your driveway, lets you load it at your own pace, then stores it or moves it. Simple to use, easy to over-explain.

Prospects needed to understand the model, the minimum term and the cost in about thirty seconds, or they moved on to a traditional storage unit.

We built the site around the four steps of the service — deliver, load, store or relocate, pick up — so the process explains itself as you scroll.

Residential and corporate enquiries were split into separate paths, so a business asking about multiple units isn't funnelled through a homeowner's form.

A site that matches the promise: pack it, box it, we'll pick it up and drop it. Clear enough that most enquiries arrive already understanding how it works.

Criminal defence and DUI work in a community the size of Dickinson carries a particular tension. The firm needs to be findable and credible; the client needs to feel that reaching out is private.

Most firm websites resolve that by sounding like every other firm website.

We built the presence around a single idea — Advocacy Elevated — and let restraint do the work. Considered typography, quiet imagery shot on location with the firm, and copy written for someone still weighing whether to make the call.

Practice detail sits behind a clear, low-pressure route to a free consultation.

A firm presence that reads as serious and discreet rather than adversarial, matching how the practice actually works. The identity is already in use beyond the website — including as a sponsor mark at the Dickinson Parks cross-country event.

A festival lives or dies on logistics people can find: dates, gates, tickets, parking, what to bring, what's on when.

Every one of those questions was arriving by message instead of being answered on the site.

We're rebuilding the site around the visitor's timeline — deciding, planning, arriving, attending — so the answer to each question sits where it's actually asked.

The design keeps the character of the event without letting atmosphere get in the way of a family trying to work out when to leave the house.

In build. The goal is a site that carries the festival's personality and still answers the practical questions before anyone has to ask them.

A co-op like Beach's serves several distinct groups at once: farmers scheduling agronomy, households ordering propane, fleets buying fuel, and anyone who needs the service shop or tires.

One website has to serve all of them without making any of them read the others' pages first.

We're restructuring the site by division, so each audience has a direct route in. Seasonal information — fuel, propane fills, spring and fall agronomy — surfaces when it matters rather than sitting there year-round.

Member-owned status and local roots are treated as the differentiator they are, not boilerplate.

In build. The aim is a site the office can point to instead of repeating the same answers by phone, and one that reflects the co-op's standing in the community.