Agriculture & energy co-op

Farmers Union Oil Company of Beach

A member-owned Cenex co-op serving western North Dakota — petroleum, propane, agronomy and the service shop, all in one place.

Farmers Union Oil Company of Beach site in build with Storyteller Studios
Client
Farmers Union Oil Company of Beach
Scope
Web design, service structure, messaging.
Platform
Squarespace
Visit the live site

The problem

A co-op like Beach's serves several distinct groups at once: farmers scheduling agronomy, households ordering propane, fleets buying fuel, and anyone who needs the service shop or tires.

One website has to serve all of them without making any of them read the others' pages first.

What we did

We're restructuring the site by division, so each audience has a direct route in. Seasonal information — fuel, propane fills, spring and fall agronomy — surfaces when it matters rather than sitting there year-round.

Member-owned status and local roots are treated as the differentiator they are, not boilerplate.

The result

In build. The aim is a site the office can point to instead of repeating the same answers by phone, and one that reflects the co-op's standing in the community.

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