North Dakota Isn’t Buying It: The Evolution of Happiness

Happiness used to mean harmony — not hustle. From ancient virtue to modern marketing, we’ve turned joy into a product, a performance, and a pursuit. But the story is changing again.

In this cinematic post, Storyteller Studios explores how the meaning of happiness has evolved — and what that evolution teaches us about authenticity, storytelling, and the kind of brands people in North Dakota actually believe in.