Taking on Giants: Why Small Creatives Win in Small-Town Markets
North Dakota isn’t exactly the first place people imagine when they think of creative powerhouses, tech startups, or boutique studios shaping the future of branding. Here, the landscape is wide, the communities are tight-knit, and the big agencies from major metros often assume they can swoop in, dominate, and disappear.
But here’s the truth no one says out loud:
In a small market, the “giants” don’t always win.
The storytellers do.
Why the Theodore Roosevelt Library Is Exactly What North Dakota Needs
When something new rises from the plains, the first sound we often hear isn’t applause — it’s skepticism.
And that’s fair. North Dakotans are practical people. We know the value of a dollar, and we’ve seen grand ideas fall flat before.
But the Theodore Roosevelt Presidential Library isn’t just another grand idea. It’s a declaration — that North Dakota deserves to be more than a dot between destinations. It’s proof that legacy, vision, and economic growth can coexist on the same stretch of Badlands soil.